POWERED BY SCIENCE, PRESCRIBED BY PROS
Bleaching. Teasing. Heat styling…Hollywood in the late 1950s was a scary place for an actress with baby fine hair and a sensitive scalp—and Redken’s founder Paula Kent was no different. Inspired by the desire to help those in search of gentle, high-performance, science-led products, Paula joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. A year later, Redken launched with three products and an intensive education program for hairdressers.
The rest is hair history.
Powered by science, protein technology & acidic pH, we are more than haircare, Hair prescriptions since the beginning, all our formulas follow rigorous scientific principles:
1. Protein technology (as hair is composed primarily of protein)
2. An acidic pH of 4.5–5.5, complementing the natural pH of the hair and skin